As part of Seymour Hotel’s ongoing investment in Jersey’s tourism industry, they are proud this week to announce the opening of the ‘Merton Suites’; a brand new serviced self catering development in the Channel Islands, in reaction to a growing demand for this type of accommodation.
The Merton Suites, developed next to the Merton Hotel, provide 28 units of stylish accommodation with bedroom area, kitchen facilities, living space and private south facing balcony. Although each suite is self contained, groupings of up to three individual units can interconnect - therefore ideally suited for large family reunions or individual families wishing to holiday together. All Suite guests can enjoy the independence and flexibility associated with a self catered apartment, but with the added benefit of using the extensive range of facilities, amenities and entertainment provided by the Merton Hotel at no extra cost. This includes the Merton Aquadome and Leisure Club which features the Flowrider, the unique surfing wave machine, the very first of its kind in the UK and Europe within a hotel complex.
David Seymour, Managing Director of Seymour Hotels, which also owns the Pomme d'Or Hotel, Greenhills Country Hotel and the Watersplash, commented: “The Merton Suites were designed and built in direct response to a growing demand in the tourism industry for this type of accommodation. It is our first venture into the serviced apartment market and we confidently believe that the Merton Suites will significantly enhance and complement the offering the Group can provide for visitors to Jersey.”
He continued: “The Merton Suites also provide guests with their own secure parking, bicycle storage and on-site laundry facilities. The units are all served by lift, stylishly furnished and equipped with free WiFi and the latest flat screen TV technology, including smart phone and laptop connectivity as well as free movies. Whilst the Merton Suites represent excellent value for money, the unique proposition is that users of the Suites have the added benefit of enjoying all the Merton’s facilities, restaurants and bars which are right on their door step. The freedom, flexibility and privacy of the complex also make it an appealing proposition for business people who may be in the Island on short term contract and who might prefer a more independent style of living than being based in a hotel.”
David de Carteret, Director of Jersey Tourism added: “Consumers are increasingly looking for something a little bit different from their holidays. There is a growing demand in the Island for self catering accommodation and currently there is not enough product to serve demand. Self catering can provide a more authentic holiday experience, with properties that are away from the mass market crowd creating more opportunities to interact with the local community. Even mundane tasks such as shopping in the market or supermarkets for food and drink can provide a unique insight into the local culture. Family dynamics are also changing; grandparents are increasingly taking on the role of childcare providers for their grandchildren and there is a growing proportion of single parents and smaller families. Larger self-catering properties such as the Merton Suites can cater for groups of families and extended families whilst providing suitable facilities for all three generations. With the launch of the Merton Suites, the self catering sector in Jersey is going to be well placed to benefit from this booming trend.”
To officially mark the launch of the Merton Suites, Lee Durrell will unveil a bronze sculpture of Jambo the Gorilla in the Merton Grounds on Friday 17th June 2011. David Seymour successfully bid for the sculpture at a UK auction in October, as part of the Percentage for Art scheme, believing it would be a tangible, visually exciting and interactive link for guests and patrons of the Merton Hotel. The sculpture is particular to the one incident that brought Jambo 'the gentle giant' to the eyes of the world’s media in 1986 when Levan Merrit, aged just five years old, fell into the gorilla enclosure and which sculptor, David Cemmick, wished to capture in a statue.
The statue takes pride of place in the Merton Hotel garden and helps celebrate the work of Durrell, of which Seymour Hotels has been a long established Corporate Partner. The names of the individual Suite types and their combinations (Dodo Suite, Durrell Suite, Jambo Suite and Trinity Suite) were chosen following a competition amongst all staff in the Seymour Group.