Marketing Success For Tourism

The television advertising which launched last week as a major element of the stimulus funded marketing campaign, has produced an immediate impact with a significant spike in enquiry levels to Jersey.com and corresponding bookings throughout the industry.

The timing could not have been better with the distractions of the World Cup coming to an end, brilliant weather in Jersey, and an increased demand in the UK for last minute holiday deals.

Enquiries on Jersey.com peaked on Tuesday which was the 5th day of the television campaign with 8,000 unique visitors about double the number which we would normally receive at this time of the year, and at a Marketing Panel meeting on Wednesday, industry leaders were in buoyant mood following increases of up to 50% in bookings taken over the previous week.

There are still several weeks of additional marketing to come, with television, Classic FM radio, and press to provide ongoing opportunities for additional business throughout the high season.

We hear that there may be some availability shortages for family accommodation in the coming weeks, particularly on the offers section of Jersey.com and JerseyLink, so we would urge accommodation providers to highlight their family friendly products.  

We Want Your Calls!

Don’t forget that Jerseylink on 448888, the official accommodation booking service for Jersey Tourism, is open from 08:30 to 17:30 weekdays and until 14:15 at weekends. If you are unable to help a client with accommodation please refer them to us. We want accommodation calls, so make sure you put them though on 448888!

Let's all work together to get everyone full this summer, and don't forget to check your availability and that it is up to date on CRS/JerseyLink system, if you are having any difficulties call us on 448800.

ABTA Schools Art Challenge

Jersey Tourism and Jet2 recently joined forces to support the ABTA Schools Art Challenge. The Challenge formed part of ABTA's 60th anniversary celebrations and was open to primary school children across the UK, aged between 7 and 11. Pupils were invited to look into their holiday heritage and create three postcards to express and visualise the past, present and future of holidays and travel.

The Challenge provided an opportunity for us to raise awareness of the industry as a whole, and our island in particular, to thousands of children across the UK. We supplied examples of Jersey's promotional material from the last five decades, which formed part of a gallery for the children to use as inspiration for their postcards.

As sponsors of the North West region, Jersey Tourism and Jet2 provided a prize for flights to a family of four from Blackpool to Jersey - the recipient of which was 11 year-old Amy Picton. Her prize-winning entry can be viewed here.

The prize-giving ceremony will take place at St Bede's Catholic Junior School in the next few weeks, where it is hoped a representative of Jet2 will join Jersey Tourism's UK Sales Manager, Robin Segal, to present the prize to Amy. We look forward to welcoming her and her family to Jersey in the very near future.

Dolan Hotels Awarded

The Golden Sands and Hotel Cristina have both been awarded Four Star Status in a recent inspection. Further details to follow.

Mail on Sunday

There will be an article by fashion designer Karen Millen. This is a very complementary piece about Jersey, staying in The Club Hotel & Spa, eating at Bohemia and the Oyster Box, and generally exploring the island's attractions.

Weddings

Wedding in Jersey is the number one on-line wedding resource for Jersey and is a comprehensive website for engaged couples and their friends and family to find suppliers, learn about wedding traditions, responsibilities and tips on the perfect wedding day.

To find out more about advertising your wedding business on Weddings in Jersey visit www.weddinginjersey.co.uk/advertise or contact Sarah on 491960 or email info@weddinginjersey.co.uk.

The Flicks at Jersey War Tunnels

The Flicks at the Jersey War Tunnels is an exceptional opportunity to watch classic war films in a unique World War II setting. The cinema, deep below ground in the War Tunnels, creates an atmosphere that you won’t find anywhere else.

Every other Thursday throughout the Summer, you’ll be welcomed with an evening drink and nibbles before settling down to watch a classic film and rare Gaumont newsreel footage of the period.

Showings start Thursday 15 July at 7:30pm, for further details click here.

David de Carteret
Director of Tourism