Activating industry to build out hub and social content

Catherine Frawley


What you can expect

The long-tail opportunity of content and storytelling is left often untold amongst a destination's industry. The opportunity to tell the many incredible stories that lie beneath the surface of the brand in an authentic and consistent way within your destination's core content framework is so important.

Meet Bryony Le Boutillier, passionate about farming and a proud champion of the renowned Jersey Cow and the internationally recognised quality of the production. After all, how much produce that you buy today can have its purity traced back as far as 1763? In this experience, you'll visit Le Boutillier's family farm where you'll look for the stories in the every day; the pride in the produce, the heritage and the Jersey cows themselves in the different stages of their two year development from baby calfs. They are pretty cute if we say so ourselves

Your Workshop Leader - Catherine Frawley

Catherine is a freelance food, portrait, travel and lifestyle photographer. She won an award, and had four nominations in the Pinterest Food Awards 2017. She cooks, loves story telling photography, the creative process and the finished article.

Your Roadmap

Friday 21 September

8:30 – 08:45

Go to your bus at Church Street, St Helier (Royal Square)

08:45 - 09:00


09:00 - 09:30

 Welcome by Bryony and briefing with the influencer

09:30 - 11:30


11:30 - 12:30

Editing / debrief

Share your experience using #DTTThub