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Spend time in Jersey amongst loved ones soaking up the laid back season with beach days and bbqs. Head west for an evening dip followed by an essential Jersey sunset, reflect on the past, love the present and look forward to the future.


Feel Optimistic

Optimism is a summer state of mind - just like the weather you feel a bit lighter and brighter. Feel your mood uplifted as you relax into island life. Watch our short video and see how Jersey can make you ‘Feel Optimistic’.

Meet the Olsson family

Natural optimists Gisela, Magnus, Stella and Leo Olsson and Skye the black labradoodle didn’t have to act too much to play this role, which involved chasing blue skies across the island of Jersey! Originally from Sweden, the Olssons have spent nearly 10 years in the island. Photographer Gisela Olsson is used to capturing special moments for her clients and their families in inspiring Jersey landscapes, but for once, the focus was on them.


Optimistic - Itinerary 1

Breakfast in a bay, aerial trekking and climbing in a valley, surf at a iconic Jersey surf spot, eat alfresco in a zoo, and visit some of our favourite attractions, before soaking up some island culture at a local theatre.


Optimistic - Itinerary 2

Get in the saddle at Le Claire Riding Stables, lunch at family favourite The Farm House, sail the St. Ouen’s Bay sands with Jersey Adventures and take a magical midnight walking adventure.


Find a summer holiday

From the island's coastline and countryside, to the natural beauty of its beaches.

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