Insider’s guide to St. Helier

The island’s capital is home to a little bit of everything. Which side will you see?


Big in things to see and do, small enough to explore easily, St. Helier is a capital with many different sides. From its cool culinary scene with street food and Michelin-starred leading lights to shopping neighbourhoods with their own distinct character, or the capital’s waterside marina with its sea view restaurants, which of St. Helier’s personalities will you discover?


Don’t forget to leave some space in your luggage for all the shopping you’ll do. Whether you’re looking for a special gift or secretly planning to treat yourself, the island’s capital is home to a range of shopping neighbourhoods where you’ll find high street names, luxury boutiques and local shops and everything in between.


Forming the backbone of the capital, pedestrianised King Street is a busy public thoroughfare as well as the island’s shopping mecca. Jersey’s historic department stores Voisins and DeGruchy and new kid on the block USC are shopping destinations in their own right, with luxury watch and jewellery finds at Aurum, Hettich and Swarovski to name just a few. King Street is also where you’ll find familiar high street names next to local producers like La Mare Wine Estate - handy for locally-produced souvenirs.


Take a wander through this network of pedestrian-only shopping streets to uncover the capital’s contemporary edge. It’s where hip boutiques like Manna, Elizabeth Howell and Marc Cain sit next to designer menswear at Roulette and Tib Street. For artisan food discoveries, try some of the fine flavours at local delicatessen Relish, technophiles will love iQ Jersey for all things Apple, and Market Street’s Pebble Home is where you’ll find a treasure trove of simply beautiful lifestyle gifts.


Jersey’s food scene shines brightly in the island’s capital with starry culinary locations from street food and buzzy cafés to forward-thinking and creative fine dining. Try an indulgent lunch at Michelin-starred dining rooms like Bohemia or stop at alfresco terraces like the Museum or sushi and seafood hotspot Soy. Street Food Thursdays is when you’ll find local street food traders in town - it’s the place to come for banter and homemade snacks.


We love our history. It’s easy to discover in St. Helier, look out for our street names that have kept their French identity since the 1800s. The Georgian house reconstruction at New Street gives you a glimpse into what life was like centuries ago, and for a taste of island history, stroll around the 19th century Victorian fruit and vegetable market where you can buy just-grown produce and meet the locals, all at the same time.


The beauty about visiting an island capital is that you can get a caffeine fix with sea views on the side. Stroll from the centre to the edge of St. Aubin’s Bay and find a spot overlooking the marina. Try the Radisson Blu Hotel’s bar for afternoon tea with yacht views, or Grand Jersey’s champagne bar for views over the castle.     

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