Jersey creates the picturesque backdrop for episode 4 of this year’s The Apprentice with Lord Sugar sending the contestants on an island treasure hunt to source nine uniquely Jersey items. The challenge takes the contestants across the length and breadth of our nine by five mile island, from historic Mont Orgueil Castle in the east, to our iconic La Corbière Lighthouse in the west.

From 30 kilograms of Jersey Royals to a seven foot surf board, Jersey Apple Brandy to a traditional Jersey ‘bachîn,’ used for making our delicious black butter, there was no corner of the island left undiscovered on this high-octane challenge.

So, if you’ve seen us on The Apprentice (if not, catch up here) and are intrigued to learn more about our charming island, along with some of the weird, wonderful and uniquely Jersey items that the teams were tasked with collecting, then read on.

Like what you see? Get excited for your very own trip with our four day Apprentice-inspired itinerary.

Inspire me

Map of the U.K and the channel islands, with Jersey marked with a pin
Part 1.

Top 10 things to do in Jersey.

For an island of just nine by five miles, there are SO many things to see and do in Jersey, as The Apprentice contestants found out during their visit. Our beautiful and inviting island combines nature, a rich history, a unique culture and great food.  If you’re thinking about a visit, here are our top 10 things to do – to inspire your planning!

  1. Explore Jersey’s otherworldly offshore reefs of Les Minquiers and Les Ecréhous by RIB or Kayak. Look out for dolphins and other wildlife along the way.
  2. Discover the true story of life during the German Occupation at the Jersey War Tunnels, and keep an eye out for the many fortifications that remain dotted along the island’s coastline from this time.
  3. Head to St. Ouen’s Bay, the island’s wonderfully willd west coast where you can surf, tuck into fresh-as-it gets seafood and watch the sun set, drink in hand, as the waves crash against the sea wall.
  4. Explore the charming harbour of Gorey, ending at medieval Mont Orgueil Castle, with views across to our neighbours on the french coast.
  5. Discover Jersey’s wild-swimming and sauna scene with over 24 stunning bays to choose from and the Sauna Society and Sandy Toes saunas popping up along the coastline.

Scroll on down to discover the rest of our top picks…

What items did The Apprentice cast have to find?

Lord Sugar tasked the two teams with collecting the following items as part of the Jersey scavenger hunt challenge:

  • 24 fresh Jersey Wonders
  • A dozen freshly shucked oysters
  • Shackle: 16mm
  • A Jersey (jumper)
  • Apple Cider Brandy
  • Bachîn: 35cm+
  • 30kg Jersey Royals
  • Sea salt glass jar – hand blown
  • Surfboard: 7ft foam

Read on to find out some more about a few of the uniquely Jersey items on their list.


One of The Apprentice teams negotiating with Jade-S Fisheries to secure 12 shucked Jersey Oysters

A bowl of Jersey Royal Potatoes on a table with other vegetables

The cream of the crop.

Jersey Royals.

The Apprentice Cast had to get their hands on 30 kilograms of one of our most famous and sought after exports… Jersey Royals! These delectable, world-renowned potatoes are grown exclusively on the fertile slopes of the island. Our mineral-rich soil combined with the perfect amount of sunshine, rainfall and sea air, result in that oh-so-delicious flavour that is simply impossible to replicate. These delicious morsels usually start appearing on plates and in restaurants around the island from late March, so don’t miss out! Click below to discover how a right royal fluke brought these very special potatoes to our plates…

The Royal Fluke 

Oysters beds in the Royal Bay of Grouville
An oyster being shucked

Get shucked.

A dozen fresh Jersey oysters.

Washed clean by some of Europe’s biggest tides, oysters from Jersey are as about as fresh and delicious as they get. Lord Sugar tasked his recruits with collecting a dozen of these local delicacies during their Apprentice Jersey scavenger hunt. Grown mainly in the beds along the island’s south-east coast in the Royal Bay of Grouville and savoured in restaurants all around the island, make sure you crack one open on your next visit. Click below to discover 10 of the best places to eat Jersey oysters.

Get shucked

Part 2.

Top 10 things to do in Jersey.

  1. Stay at a one-of-a-kind Jersey Heritage let, like the stunning WW2 Radio Tower with its panoramic views out towards St. Ouen’s Bay and La Corbière Lighthouse.
  2. Discover the island’s incredible coastal paths. From Bouley Bay to Rozel, Grève de Lecq to Plémont Bay, the island’s undulating north coast will take your breath away in more ways than one!
  3. ‘Hang’ out with the apes and other animals at Jersey Zoo. Founded by Gerald Durrell in 1959, this conservation-led zoo is home to over 100 species of animals, many of which are endangered in the wild.
  4. Tuck into a delicious wood-fired pizza from Portelet Bay Cafe, a family-run beach shack and pizzeria on magical Portelet Bay.
  5. Explore Jersey’s Central Markets where you can pick up local produce aplenty – from fruit and veg to fresh crab, lobster and oysters washed clean by the Jersey’s gigantic tides.

Ready to plan your own Apprentice-inspired itinerary?

Fancy following in the footsteps of The Apprentice cast? We’ve put together a fabulous four-day itinerary based on the items the teams had to go and find in Jersey. From outdoor sauna sessions to sea swims, distillery tastings to sailing excursions, there is so much to see and do in our nine miles by five.

Inspire me



Ready to start planning your very own island adventure?

Plan my trip


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